b-glowing.com
Scope: Creative Direction, Photography, Graphic Design, Copywriting, Merchandising, Product Discovery, Amazon Presence, Email Marketing, Social Media
Challenge: Build a destination for beauty discovery at a time when emerging brands lacked visibility and storytelling within traditional retail.
The opportunity was to connect discerning consumers with high-quality, under-the-radar brands, while establishing trust, credibility, and a point of view in an increasingly crowded e-commerce landscape.
Approach: Combined expert curation with intimate, story-driven content, using original photography and a beauty-insider perspective to showcase each brand authentically.
Outcome: Built a category-defining e-commerce platform that helped propel indie brands into wider recognition, with many later expanding into major national retailers.
Free Yourself
Scope: Product Marketing, Graphic Design, Copywriting, Amazon Presence
Challenge: Translate scent into a clear, compelling visual story for Amazon, where customers rely entirely on imagery and copy to make a purchase decision.
Approach: Built a visual system for each fragrance using ingredient storytelling, mood imagery, and structured infographics, extending the brand across storefront and A+ content.
Outcome: Elevated the brand’s Amazon presence with visually rich, informative content that clarifies scent profiles, strengthens identity, and builds purchase confidence.
Perfect Formula
Scope: Product Marketing, Graphic Design Photography, Copywriting, Video Production, Amazon Presence
Challenge: Elevate the brand’s ecomm and Amazon presence with content that clearly communicates product benefits, differentiates from competitors, and meets the expectations of modern beauty shoppers.
Approach: Blended competitive research with platform-specific strategy to define what drives conversion.
Built a visual and storytelling system for each product, combining refined art direction with clear, benefit-driven messaging, executed through high-end photography and video.
Outcome: Delivered a cohesive suite of elevated visuals and A+ content that strengthened brand perception while improving product clarity and shopper confidence.
Refreshed content positioned the brand more competitively within the premium nail category, clearly communicating product benefits, differentiation, and overall experience at a glance.
Zen Dew
Scope: Brand Positioning, Creative Direction, Photography, Brand Identity, Packaging Design, Amazon Presence, Email Marketing, TikTok Content and Managment
Challenge: Create a skincare brand that simplifies routines while standing out in a saturated Gen Z beauty market.
Approach: Developed a celestial-inspired visual world blending bold color, light play, and ingredient storytelling to make simplicity feel magical.
Outcome: Launched a cohesive brand experience across e-commerce, social, and Amazon, driving strong engagement and clear product differentiation.
